For Brands

Find the people to grow with.

Meet complementary brands, creators and specialists for your next launch, campaign or collaboration.

Meet our Brands
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A woman standing beside a dress form in a studio.Kimchi Babi3

Three ways to grow

Three ways to grow with the people already around you.

Swap with one brand, run a Pact with several, or post an Opportunity for a single job.

  1. Swap

    Two brands, one trade. A post for a post, a newsletter feature, a product for a product.

  2. Pact

    Three or more brands, one season. A gift edit, a collective giveaway, a newsletter ring. Who gives what is agreed before anyone joins, and every member is asked at the end whether they got it.

  3. Opportunity

    Hire a creator, photographer or model, gifted or paid. Freyja drafts the brief so the deliverables are all there. They apply with their work. No fee on either side.

Start a PactPost a Swap

Small brands have always done this.

The hard part was never the idea. Partners who never post, three weeks on WhatsApp instead of selling, a season that closes while you wait. Here is how one Pact runs on Circle: Marlow Skin’s night-in gift edit, from ask to close-out.

The ask

Say it the way you’d say it to a friend.

Tell Freyja what you’re launching and who you’d like beside it. She picks the template and drafts the Pact: dates, roles, and what each brand gives.

Two artists at a crowded studio table comparing fabric, a beauty product and light tests.

ExampleCircle · Freyja

You said

“We’re launching our overnight mask before Christmas. I’d love to do a gift set with a couple of brands whose customers already buy things like ours. I can’t afford ads this year.”

FreyjaJust now

A Gift Edit would do that: three or more small brands publish one gift guide and all promote it, so each brand’s customers see the others. Want me to find brands whose customers already buy yours?

Example of a founder telling Freyja what she wants, and Freyja suggesting a Pact template

The partners

Brands who sell to your customers.

A 40k-follower brand and a 900-follower one rarely make a fair trade. Freyja suggests partners by shared customers, never by size, never by who pays. You see each brand’s audience overlap before you say yes, and the conversation starts in Circle.

A woman in pale blue pyjamas reading a book on a boucle sofa, by Milli Club.Milli Club

ExampleCircle · Matchmaking

Suggested for · Night-in Gift Edit · same customer

  • Brand mark: Stillwater Sleep’s washed-cotton sleepwear set.Stillwater SleepBrand · Sleepwear62% shared audienceChosen
  • Brand mark: Low Light Candle Co’s amber candle jar with a gold lid.Low Light Candle CoBrand · Candles51% shared audienceChosen
  • Brand mark: Hollow & Co.’s folded undyed linen loungewear.Hollow & Co.Brand · Loungewear48% shared audience

Suggested from the customers each brand describes, never on who pays.

Example of Freyja suggesting brands whose customers already buy the founder’s

ExampleCircle · Direct messages

Initial message

Skincare founder · BrandTue 4:12 pm

Hi! I love your washed cotton sets. They’re exactly the feeling we want for our new overnight mask. We’re putting together a night-in gift set for the launch. Would you be open to a chat about doing it together?

Sleepwear label · BrandTue 9:40 pm

Hi, thank you so much! We’ve actually been wanting to do a self-care collab. This sounds really fun. Could we find time for a call this week?

Example of a message request and reply in Circle

The recruitment link

Not enough brands like yours here yet? Bring your own.

Every Pact has a recruitment link. Drop it in your local makers’ Facebook group, your Instagram story or the group chat you’re already in. Brands apply through it, you see each one’s audience, and you approve who fits. Your partners can join from outside Musefunnel on the way in.

ExampleCircle · Pacts

  1. Circle · Pact · Recruit

    Night-in Gift Edit · 2 of 5 spots open

    circle.musefunnel.com/p/night-in-gift-editCopy link

    Anyone with the link can apply. You approve who joins.

    Every Pact has one. It’s live from the moment you draft.

  2. Brand mark: Marlow Skin’s night-in face mask, the jar held open in hand.Marlow Skin

    Running a night-in gift edit before Christmas, 2 spots left for brands who sell to the same evening. Apply here: circle.musefunnel.com/p/night-in-gift-edit

    • Facebook group
    • Instagram story
    • Group chat

    Your local makers’ group, your story, the chat you’re already in.

  3. Circle · Pact · Applications

    • Hollow & Co. · Loungewear · 48% shared audienceApprovePass
    • Bloom Botanicals · Bath · 31% shared audienceApprovePass

    Applicants from outside Musefunnel create a free account on the way in.

    You see each brand’s audience before you say yes.

Example of a Pact’s recruitment link, shared and then used to approve partners

The agreement

Who gives what, before anyone joins.

In a Pact, what each brand gives is written down before anyone joins. Here, each brand sends one product, its own offer code for every partner, and two posts. The founder puts the edit together on her own site, and every sale is traced to the brand that sent it.

An Eaulunaire jar and its gift box in warm afternoon light.

ExampleCircle · Pact

Night-in Gift Edit

10 Nov to 20 Dec · 3 of 12 members · Leader: Marlow Skin

Each brand gives

One product · A code per partner · Two posts

The shared edit

  • Brand mark: Marlow Skin’s night-in face mask, the jar held open in hand.Marlow SkinOvernight mask · MARLOW-STILL · MARLOW-LOW
  • Brand mark: Stillwater Sleep’s washed-cotton sleepwear set.Stillwater SleepWashed-cotton set · STILL-MARLOW · STILL-LOW
  • Brand mark: Low Light Candle Co’s amber candle jar with a gold lid.Low Light Candle CoHearth candle · LOW-MARLOW · LOW-STILL

Milestones

  1. Products shipped 10 Nov
  2. Edit live 17 Nov
  3. Posts out by 24 Nov
  4. Close-out 20 Dec
Example of a Pact in Circle: three brands, a code for each partner, and dated milestones in one conversation

The Opportunity

Post the role, gifted or paid.

Add a role to the Pact and it goes out as an Opportunity: a paid shoot, a gifted product for a post, or commission on what sells. Freyja drafts the brief, so the platform, the deliverables and what’s on offer are written down before anyone applies. Photographers, models and creators apply with their portfolio; you pay what you agree between you, and Circle takes no cut.

You can post an Opportunity without a Pact, any time.

See Opportunities
A photographer checking a still-life frame of skincare in warm, low light.

ExampleCircle · Opportunity responses

Spring product campaign · Photographer

Portrait: Hugo Ryan, in a wide-brimmed hat and a crystal-studded veil.Hugo Ryan · Provider · PhotographerWed 2:18 pm

Note to the publisher

I shoot product in studio and love working with bold colour, mostly beauty and jewellery. I’m free on the 12th and 13th.

Portfolio evidence · 3 of 14 Work

  • Work: Three copper makeup brushes fanned against orange card.Brush set campaign
  • Work: A black lace-up mini dress laid flat with a gold collar, drop earrings and a belt.Lookbook flat lay
  • Work: Four scoops of pink, yellow and blue ice cream on a blue ground in hard sun.Scoop shop launch

Photographs: Hugo Ryan

Example of a response to an Opportunity in Circle, with portfolio Work

The voice

A creator whose audience is your customer.

Ask for her analytics and see verified figures from her connected accounts: followers, average views, who watches. She chooses what to share, and access expires when the Pact ends.

A creator filming her evening routine by lamplight.

ExampleCircle · Analytics and access

Access requests

Stillwater Sleep · Brand requested analytics access

Dani Reyes · Creator

Profile and audienceProvider-reported · verified via connected accounts

Followers
48.2K
Avg. views
21K
Audience
25–34 (58%)
Top
US, UK

Approved · Expires 30 Nov

Verified viaTikTokInstagramYouTube

Example of a verified analytics access request in Circle

The close-out

See what worked. Run it again next season.

Every Pact has dated milestones and one thread, so everyone sees what’s due and when. At the end, each brand privately notes what it gave, what it got, and whether it would do it again. “Run it again” starts next season’s draft with new dates.

Two founders at a worktable with a product and a sample board between them.

ExampleCircle · Pact · Close-out

Night-in Gift Edit · 20 Dec

Your close-out · private to you

Got what was promised
Yes
Orders on MARLOW codes
41
Run it again
Yes
Example of a member’s private close-out for a Pact in Circle

Being invited

Get invited to Pacts you didn’t start.

Sometimes the idea is someone else’s. The part they’re missing is a brand like yours. When a Pact or an Opportunity asks for a partner brand, Circle can suggest you. Answer with a short note; if they choose you, the conversation opens. A partnership can be a swap, a shared cost, a fee, or whatever you agree.

A model in a gold feathered top on a grand staircase, by House of Blen.House of Blen

ExampleCircle · Pacts

For you

Brand mark: Marlow Skin’s night-in face mask, the jar held open in hand.New match: Night-in Gift Edit · Partner brand

From Marlow Skin · This opportunity may suit your profile. · Partner brand

Note to the publisher

Brand mark: Stillwater Sleep’s washed-cotton sleepwear set.Stillwater Sleep · Partner brand

Our washed-cotton sleepwear would sit well beside the mask. Happy to talk through a gift set.

CancelResponse sent

Example of a Pact matched to a member in Circle, and their response as a partner brand

The Swap

Not ready for a Pact? Swap with one brand.

A Swap is two brands trading something: a post for a post, a newsletter feature, a product for a product. Both of you confirm what each side gives before anyone posts.

Post a Swap

ExampleCircle · Swap

For you · Freyja suggested this partner

Content Swap: Marlow Skin × Ember & Oak Candles

Drafted by Freyja · Both sides accepted 21 Oct

Brand mark: Marlow Skin’s night-in face mask, the jar held open in hand.Marlow Skin · Skincare brand · Brand

Brand mark: Ember & Oak Candles’ candle in a black glass jar.Ember & Oak Candles · Candle brand · Brand

Posts
Marlow Skin: 1 Reel featuring the Slow Evenings candle, tagged · Ember & Oak: 1 TikTok featuring the overnight mask, tagged
Ships
Marlow Skin: 2 overnight masks by 3 Nov · Ember & Oak: 2 Slow Evenings candles by 3 Nov
Posting window
Marlow Skin: Within 14 days of receiving · Ember & Oak: Within 14 days of receiving
Partner may repost
Marlow Skin: Yes · Ember & Oak: Yes
Partner may run as an ad
Marlow Skin: No · Ember & Oak: No
Code for their audience
Marlow Skin: SWAPEMBER15 · Ember & Oak: SWAPMARLOW15

Both sides accepted. Shipping addresses are now shared privately.Open the Swap

Example of a Content Swap agreement. Freyja drafts it, both brands accept the same terms, nothing is paid either way.

  1. Pick a Content Swap

  2. Agree the dates

  3. Both sides confirm

Five ways to run a Pact

Pick a template. Freyja fills in the rest.

  • Gift Edit

    6 to 20 small businesses publish one shared gift guide and all promote it.

    Best for
    DTC brands, makers, local retail

  • Collective Giveaway

    4 to 10 brands pool a prize and run one giveaway from one entry page.

    Best for
    DTC product brands

  • Newsletter Ring

    3 to 6 businesses with the same customer recommend each other to their email lists over one month.

    Best for
    DTC brands, service providers

See all five templates, and Custom Pact

What it costs

No fee between businesses.

Joining your first Pact as a member is free.

Whoever starts the Pact is on the $10/month plan.

No per-Pact fee, no cut, no “preferred” list. Paying doesn’t change who finds you.

Start a PactSee pricing

Meet our Brands

View all

Questions

Can we work with other brands?

Yes. That’s what a Pact is for. Three or more brands who share a customer grow together for a season, and Circle finds the ones whose customers already buy yours. A partnership can be a swap, a shared cost, or anything you agree between you.

Start a Pact
What if there aren’t enough brands like mine on Musefunnel yet?

Bring your own. Every Pact has a recruitment link you can drop in a local business group chat or a small business Facebook group. Brands apply through it, you see their audience, and you approve who fits.

Do I need a brief first?

No. Tell Freyja what you’re making in your own words. She drafts the Pact or Opportunity and suggests the roles it may need; you keep what fits, and nothing is posted until you post it.

What does it cost?

Joining your first Pact is free. Leading one takes the paid plan, $10 a month at founding price (full price $30). You can draft and recruit before you pay.

See pricing
Who can see our Brand’s Profile?

Anyone, once you publish it. Until then it’s a private draft.

How Circle works
Do I have to run a whole Pact?

No. Start with a Swap with one brand, or post an Opportunity for a single shoot. Pacts are for when you want a season with several brands.

How Swaps work
Does Musefunnel take a cut?

No. You agree terms between you and pay each other directly. Circle introduces people and holds the Pact to its dates.

What if a partner doesn’t deliver?

Every member is asked at the close-out whether they got what was promised. Answers stay private to you, and shape who Freyja suggests next time.

Three places, for three parts of a launch.

Circle to find the people. Albums for the night itself. Studio, soon, for what you post afterwards.