About Musefunnel

There's something valuable inside of you.

A founder’s idea. A photographer’s eye. A creator’s voice. The value is already there. What’s usually missing is the people to grow it with. That’s what we build.

Begin with CircleMeet the products
Two men at a laptop in a studio, one in a red beanie, working through a plan together while colleagues read behind them.

Small businesses grow faster together than alone.

The tools for growing a brand were built for companies with big budgets and bigger teams. Everyone else was left to figure it out solo. We don’t think that’s how it has to work.

Why we exist

The person helping today may be asking tomorrow.

Before Musefunnel, we spent years watching small brands & businesses get priced out of the platforms that connect people, and watching the same people quietly carry each other anyway. A brand lends another brand its audience, then needs a stylist. A creator shapes a launch, then needs an editor. Nobody is only the giver or only the asker. So we built for both sides of that.

A woman sits reading beneath a gnarled old tree in an autumn field.

Brand to brand

Your best collaborator might be the brand next to you.

Most platforms exist to match brands with influencers and take a cut. We started from a different question: what if small businesses could grow each other? On Musefunnel you can swap audiences, bundle a gift edit, or run a Pact with a handful of businesses who share your customer. There’s no fee on collaborating, and who you’re matched with is never decided by who pays the most.

A woman under a striped parasol holds a small red jar of skincare up to the camera.

The community

A rising tide is the business model.

More than 700 brands, creators and service providers are already in Circle, and we host them in person in Sydney, Melbourne and Paris. When one of them grows, the people around them grow too. That’s not a nice side effect. It’s the whole point. Our AI, Freyja, helps you draft the ask and spot the right people. The decisions stay human.

A crowd mingles under a red festival tent strung with lights at dusk.

The founders

Two people who got tired of watching good work go unseen.

Musefunnel is built by Nancy Cao and Kether Saturnius. Nancy spent a decade in content and production, making things for brands and seeing how much talent never reached the right audience. Kether builds the platform that fixes that. We’re in a nomadic phase right now, and we’re also your support staff.

Nancy and Kether on a sunny street in Vietnam: Nancy smiling at the camera in a white top, Kether behind her in a dark shirt with a suitcase, scooters and shopfronts along the road.

What’s next

More ways for good work to find its people.

Circle finds you the people. Albums holds the night you make together. Studio, coming soon, helps you share what came out of it. Everything we add follows the same rule: it has to make it easier for small businesses to help each other, not harder.

A boy looks through coin-operated binoculars across a river to the far bank, a man beside him.

Questions

Who is Musefunnel for?

Small brands, independent creators and freelance service providers who want to grow with other people rather than around them. If you’ve ever traded a favour with another business, you’re already doing what Musefunnel does.

Do I have to use all three products?

No. Most people start with Circle. Albums is free for any event. Studio is coming soon and will be optional too.

Is there a fee on collaborations?

No. We never take a cut of what you agree with someone else. You pay for your account, not for your relationships.

How does Musefunnel use AI?

Freyja helps you write a clear Opportunity, Swap or Pact and suggests people whose audience fits yours. It drafts and suggests. You decide.

What does it cost?

Circle is free to join. Founding members get the paid plan for $10 a month or $100 a year. Event Album stays free.

See pricing

Three places, for three parts of a launch.

Circle to find the people. Albums for the night itself. Studio, soon, for what you post afterwards.