Circle · Pacts

Grow with the businesses who already have your customer.

A Pact is a group of 3 to 20 small businesses who share a customer and agree to grow together for one season. A shared gift guide. A content swap between brands. A circle that sends each other work. Musefunnel helps you find the group, spells out who gives what and keeps everyone in one conversation. No fee between any of you, ever.

Meet our members

Who do you want to grow with?

I’m aand Iwith
Example: other small brands for a Christmas gift guide.
Placeholder: a flat-lay of three brands’ products in one gift boxQaim Collective

Why a group, not a group chat

Small businesses have always done this. What’s been missing is the paperwork.

Three things go wrong on your own. A Pact fixes each one.

  1. Free riders

    Ten say yes, three post. Every Pact spells out who gives what, and each close-out asks if you got it.

  2. Size mismatch

    A 40k brand paired with a 900 one. Freyja looks for shared customers, not follower count.

  3. Group-chat chaos

    Dates slide in WhatsApp, and “who’s in?” turns into 40 messages. Every Pact has an application link, dated milestones and one conversation.

Start a Pact

One gift guide, six weeks: three brands publish one gift guide and share every customer.

Everyone’s customers become everyone’s customers.

Gift Edit

One gift guide, six weeks.

The candle founder tells Freyja she wants Christmas sales without a Meta ads budget.

ExampleCircle · Freyja

You said

“Christmas is our biggest month and I can’t afford Meta ads this year. I want sales from people who already buy candles like ours.”

FreyjaJust now

A Gift Edit would do that: a few small brands publish one gift guide and all promote it, so each brand’s customers see the others. Want me to find brands whose customers already buy yours?

Example of a founder telling Freyja what she wants, and Freyja suggesting a Pact template

Gift Edit

Freyja suggests a Gift Edit and finds a skincare brand and a tea brand whose customers already buy hers.

ExampleCircle · Matchmaking

Suggested for · Gift Edit · same customer

Linden SkinBrand · SkincareSame customer · gift buyers

Low Tide TeaBrand · TeaSame customer · evening rituals

Suggested from the customers each brand describes, never on who pays.

Example of Freyja suggesting two brands whose customers already buy the founder’s

Gift Edit

Each brand sends one product, its own offer code and two posts. The candle founder puts the guide together on her own site.

ExampleCircle · Pact

Slow Evenings Gift Edit

10 Nov to 20 Dec · 3 of 12 members · Leader: Ember & Co Candles

Each brand gives

  • One product
  • A code per partner
  • Two posts

The shared edit

Ember & Co
Hearth candle
EMBER-LINDENEMBER-TIDE
Linden Skin
Night balm
LINDEN-EMBERLINDEN-TIDE
Low Tide Tea
Sleep blend
TIDE-EMBERTIDE-LINDEN
Example of a Pact in Circle: three brands each give one product, a code for each partner so every sale is traced to the brand that sent it, and two posts, and the organiser puts the edit together

Gift Edit

Nine spots left. She drops the Pact link in her local makers’ Facebook group. Brands apply, she sees each one’s audience and approves the ones who fit.

ExampleCircle · Pact · Recruiting

Slow Evenings Gift Edit

3 of 12 filled · 8 applications

Share your link

musefunnel.com/p/slow-evenings

Applications

Wren Ceramics
Ceramics
Approved
Marlow Bath Co
Bath & body
Approved
Fig & Thread
Homewares
Reviewing
Example of a Pact recruitment link shared outside Musefunnel: brands apply through the link and the leader approves each one

Gift Edit

At close-out, each brand privately notes how many orders used its code, and whether it would run another season.

ExampleCircle · Pact · Close-out

Slow Evenings Gift Edit · 20 Dec

Your close-out · private to you

Got what was promised
Yes
Orders on EMBER15
34
Run it again
Yes

Every member asked

What you gave, what you got, and whether you’d run it again.

Example of a member’s private close-out for a Pact in Circle

Five ways to run a Pact

Pick a template. Freyja fills in the rest.

  • Gift Edit

    6 to 20 small businesses publish one shared gift guide and all promote it.

    Best for
    DTC brands, makers, local retail

  • Collective Giveaway

    4 to 10 brands pool a prize and run one giveaway from one entry page the organiser sets up.

    Best for
    DTC product brands

  • Newsletter Ring

    3 to 6 businesses with the same customer recommend each other to their email lists over one month.

    Best for
    DTC brands, service providers

  • Social Ring

    A content swap for a group. 3 to 10 brands each post about another member, so everyone features someone and gets featured.

    Best for
    DTC brands, creators

  • Referral Circle

    A small circle of businesses who serve the same customer and send each other work. One seat per category.

    Best for
    Service providers, event and local services

  • Custom Pact: start from a blank agreement.

Not a product brand? Pacts work for anyone who shares a customer. A wedding photographer, florist and celebrant run a Referral Circle. A group of beauty creators run a Social Ring. Same rules, same plan.

The agreement, the partners and one conversation.

  • Who gives what

    Each member’s contribution spelled out before anyone joins.

  • The right partners

    Freyja matches on shared customers, never on who pays. Or share your Pact link and screen who applies.

  • One conversation

    Dated milestones, one group thread, no WhatsApp.

  • A private close-out

    Each member notes what they gave, what they got and what came of it. Answers stay private.

What it costs

No fee between businesses.

Start a Pact: on the $10/month plan.

Join your first Pact: free.

Join or run more: on the same $10/month plan.

We never take a cut of what you sell or swap, and Freyja never suggests people based on who pays.

Questions

What’s the difference between a Pact and a Swap?

A Swap is two of you trading one thing, like a content swap where you post about them and they post about you. A Pact is 3 to 20 businesses working to one plan for a season.

Who can start a Pact?

Anyone on the $10/month plan: brands, local businesses, creators and service providers. Most are started by brands.

What if there aren’t enough brands like mine on Musefunnel yet?

Bring your own. Every Pact has a recruitment link you can drop in a local business group chat or a small business Facebook group. People apply through it, you see their audience, and you approve who fits.

How do members join?

Apply through the Pact’s link or find it in Circle, and the organiser approves each member. You’ll need a connected social account so the group can see your audience.

What if someone doesn’t deliver?

Everyone’s contribution is agreed before they join, every milestone is dated, and the close-out asks each member whether they got what was promised. You approve who joins, so you can say no to anyone you’re unsure of.

Can a Pact hire a photographer?

Yes. Add a paid role and it’s posted as an Opportunity linked to the Pact. Hiring someone doesn’t make them a Pact member.

What happens at the end?

A short private close-out: what you gave, what you got, and whether you’d run it again. Run it again starts next season’s draft with new dates. Running it again is on the plan.

I’m a creator or service provider. Can I join or start one?

Yes. Start or join a Referral Circle with others who serve the same client, run a Social Ring with creators in your niche, or get hired through a Pact’s paid role.

Ready when you are.

Start a PactTell Freyja what you’re making

Three places, for three parts of a launch.

Circle to find the people. Albums for the night itself. Studio, soon, for what you post afterwards.