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The future is creative, collaborative, and human.
The future is creative.
01 · The Pact
A skincare founder is launching a face mask made for a night in. She can’t fill a launch night alone, and she shouldn’t have to.
01 · The Pact
They have an idea…
They know exactly how it should feel. Now they want brands to share it with, and the people to make it real.
01 · The Pact
So they start in Circle.
They describe it the way they’d say it…
ExampleCirclePact · Posted · 2 partners · 3 roles
You asked
“…launching our new moisturising face mask. It’s made for a night in. I’d love to find a couple of other small brands who’d do a gift set with us, split a shoot, and share the launch night.”
Draft Pact
A starting point based on what you shared. Nothing is published until you post it.
Partner brands
- Two complementary brands · sleepwear, candles or loungewear · same customer
Roles you’ll hire together
- Photographer
- Makeup artist
- Creator
Retail buyer
- Runs
- 12 Nov to 5 Dec
- Response deadline
- 1 Nov
A Pact is three or more brands who don’t compete. No fee between them; whoever starts it is on the $10/month plan, and joining your first Pact is free.
01 · The Pact
…and Circle turns it into a Pact: partner brands first, then the roles to fill together.
01 · The Pact
Before anyone is hired, Circle’s matchmaking gets to work.
It finds her partners first: two brands whose customers already buy a night in.
ExampleCircle · Matchmaking
Suggested for · Partner brands · same customer
Suggested for · Photographer
Suggested for · Makeup artist
Suggested for · Creator
01 · The Pact
Technology finds the patterns. What matters is still yours to decide.
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The future is collaborative.
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01 · The Pact
Three brands, one launch. One gift set, one shoot, one night. No fee between them, ever.
ExampleCircle · Pact · 3 brands
Night-in gift set launch
Marlow SkinBrand · Skincare
Stillwater SleepBrand · Sleepwear
Hollow & Co.Brand · Loungewear
One gift set, one shoot, one night. No fee between them, ever.
Roles they’ll hire together
- PhotographerOpen
- Makeup artistOpen
- CreatorOpen
01 · The Pact
One reply becomes a plan: one box, one shoot, one launch night.
ExampleCircle · Direct messages
Initial message
Marlow Skin · BrandTue 4:12 pm
Hi! Circle says 62% of your customers are ours too, and your washed cotton sets are exactly the feeling of our new overnight mask. We’re planning a night-in gift set for the launch. Want to do it together, as a Pact?
Sleepwear label · BrandTue 9:40 pm
We’ve been wanting to do a soft-cotton collab. A gift set and a shared launch night sounds exactly right. Who do we need for the shoot?
02 · Opportunities
The same Pact keeps working.
Then they hire the people the launch needs, once, between them: a photographer for warm, low-light skincare, a makeup artist for fresh, natural skin.
ExampleCircle · Opportunity responses
Night-in gift set launch · Photographer
Tunde Okafor · Provider · PhotographerWed 2:18 pm
Note to the publisher
I shoot a lot of skincare in warm, low light, and this sounds like exactly my kind of shoot. I’m free on the 12th and 13th.
Portfolio evidence · 3 of 14 Work
This opportunity is an expression of interest, not an official agreement, contract, or license.
And someone to share it.
02 · Opportunities
A creator whose evening routine people already watch, and who shares verified audience analytics before anyone commits.
ExampleCircle · Analytics and access
Access requests
Stillwater Sleep · Brand requested analytics access
Dani Reyes · Creator
Profile and audienceProvider-reported · verified via connected accounts
- Followers
- 48.2K
- Avg. views
- 21K
- Audience
- 25–34 (58%)
- Top
- US, UK
02 · Opportunities
Six people, one conversation.
The shoot, the sets and the launch night, on their terms.
ExampleCircle · Groups
Night-in gift set · shoot and launch
- Brand
- Brand
- Brand
- Photographer
- Makeup artist
- Creator
CreatorThu 11:02 am
Tried the mask last night and left it on way too long. Honestly, that’s the video. Okay if I film my own evening routine with it first?
The future is human.
03 · The night
The launch night they planned from the start.
An Album’s QR code waits on the table.
ExampleAlbums
Night-in launch · 5 Dec
Scan to join the Album and add your photos from tonight.
03 · The night
Every guest adds what their phone caught.
03 · The night
The night belongs to everyone who was there.
Studio · Upcoming
Next, we’re building Studio: bring the night’s media over from the Album, then plan, schedule and post them with everyone who helped.
Preview · UpcomingStudio
Night-in launch · Posts
- Fri 7:00 pmCarousel · 6 photos from the AlbumFrom the guestsScheduled
- Sat 10:00 amVideo · Dani’s evening routineFrom Dani Reyes · CreatorWith Dani for review
- Sun 6:30 pmBehind the scenes · the shootFrom Tunde Okafor · ProviderDraft
- Stillwater Sleep
- Tunde Okafor
- Ruth Harlow
- Dani Reyes
Studio · Upcoming
And once the posts are out, Studio will bring each collaborator’s results back into one shared view.
ExampleThe launch posts · on each account
- Marlow SkinBrand · Carousel12.4K views
- Dani ReyesCreator · Video24.6K views
- Tunde OkaforProvider · Behind the scenes6.1K views
04 · Swaps
Not launching anything? Trade what you’re good at for what you need: a photographer who needs a logo, a florist who needs product shots. No money changes hands.
ExampleCircle · Swaps
Theo Lindqvist · Provider · PhotographerMon 9:15 am
- Offering
- 1-hour product shoot
- Looking for
- Brand logo refresh
No money changes hands.
ExamplePact · PostedGroup conversation · 6 participants
Night-in gift set launch
- Partner brandsStillwater Sleep & Hollow & Co.Open3 suggestedInvitedBoth in
- PhotographerTunde OkaforOpen3 suggestedResponded
- Makeup artistRuth HarlowOpen3 suggestedResponded
- CreatorDani ReyesOpen3 suggestedAnalytics shared
- BrandMarlow Skin
Shoot 12 Nov · Launch night 5 Dec
